Dimenticatevi i classici nuggets così come li avete sempre conosciuti. Da oggi KFC porta in Italia, in anteprima europea, un prodotto rivoluzionario che dice NO alle preparazioni precotte, NO al pollo macinato e ricomposto, NO al gusto tutto uguale. Da qui l’idea creativa e il claim di campagna: “No gusto fake, no pollo shake. Chiamali NOggets".
La campagna integrata si articola sui diversi touchpoint di comunicazione dando voce ai vari protagonisti del racconto: il prodotto e il target sugli OOH e i canali digital; la Brigata KFC su YouTube e TV; i talent sui social.
Credits
Client:
KFC Italia
Project:
KFC Nuggets
Activity:
Integrated campaign
Creative Studio:
Lateral Creative Hub
Executive Creative Directors:
Francesco Fallisi, Federica Bello
Creative Directors:
Francesco Fallisi, Federica Bello, Simona Angioni
Senior Art Director:
Jessica Luce Puleo
Copywriter:
Giorgio Menaldo
Junior Art directors:
Nicola Beccarelli, Enrico D’Elia
Strategist:
Marcelo Peretti Kuhn
Client Director:
Carla Perrot
Production company:
Freeda Platform
Executive Producer:
Mattia Palermo
Production Manager:
Leonardo D’orsa
Producer:
Alice Cigada
Films Campaign Crew
Director:
William9
First Assistant Director:
Enrico Clerico
Director of Photography:
Alejandro Gomez
Editor:
Marco Bonini
Set Designer:
Daniele Carzaniga
Art Buyer:
Alessandra Conti
Food Stylist:
Laurent Overmans
Stylist:
Valentina Poggi
Make Up Artist:
Francesca Basilio, Caterina Camera
Actors:
Massimiliano Loizzi, Marianne Leoni
Musician: Alessandro Branca
Photo “people” Campaign Crew
Photographer:
Luca Paolassini
Photographer Producer:
Alice Flocco
CGI:
Samantha Faini
Stylist:
Lorenzo Oddo
Hair Stylist:
Armando Cherillo
Nails Artist:
Barbara Coroli
Home Economist: Sara Costa
Photo “product” Campaign Crew
Photographer:
Paolo Cecchin
CGI:
Paolo Cecchin & Lateral
Food Stylist:
Laurent Overmans
Social Activation & Branded Content:
Kiwi, Part of Uniting Group