Fregole is a fashion and lifestyle blog founded by social media specialist and author Daniela Zuccotti. The visual identity we gave, mixes style and irony creating the perfect synergy with the editorial line of the blog. We created an illustrated avatar of the author for Instagram and Facebook. Apple Italy has chosen Fregole’s graphic interface to represent the iPad and iPhone on their website and Les Cahiers has named the blog amongst the most innovative Italian lifestyle platforms.