In the spring of 2020, the energy company Iren makes its debut on a national scale. Called by the Leagas Delaney Italia agency to collaborate in the development of the project, we have devised a communication format and an integrated launch campaign capable of recounting the lively and innovative aspect of the brand. The pictogram of the new logo has been expanded to create a fluid and multifaceted color spectrum that interacts with people, emotions and objects. The new Identity - very recognizable and at the same time versatile - has been declined on all communication touch points.