This project won one Silver at the 2018 ADCI Awards.
Pitti Uomo is one of the world's most important platforms for men's clothing and accessory collections. The leading theme of the 90th edition is P.O.P. Pitti Optical Power, a visual and virtual spectacle that evokes new horizons of perception and perspectives of reality. We created an integrated campaign that is both colourful and hypnotic. The web commercial, posters and animated GIFs join together in a kaleidoscope of patterns and stripes.