Pitti Optical Power

This project won one Silver at the 2018 ADCI Awards.

Pitti Uomo is one of the world's most important platforms for men's clothing and accessory collections. The leading theme of the 90th edition is P.O.P. Pitti Optical Power, a visual and virtual spectacle that evokes new horizons of perception and perspectives of reality. We created an integrated campaign that is both colourful and hypnotic. The web commercial, posters and animated GIFs join together in a kaleidoscope of patterns and stripes.

Client: Pitti Immagine
Project: Pitti Optical Power
Activity: Integrated Campaign
Managing Director: Chiara Soloni
Creative Director: Francesco Fallisi
Visual Designers: Federica Bello, Francesco Fallisi
Executive Producer: Sibilla Morgantini
Director, DOP, Photographer: Diego Diaz
Motion Graphic: Ditroit
Color Grading: Bored
Stylist: Ramona Tabita
Set Designer: Laura Tocchet
Music: Alessandro Branca - Human Touch Music