OVS & Save the Children

Frida Giannini made a pre-Christmas comeback to fashion for a charitable cause. The designer teamed up with OVS and the charity Save the Children, designing a capsule collection of Christmas jumpers for men, women and children, which was retailed in December 2018. We created an integrated campaign where Frida was the main character of a modern fairy tale, surrounded by a group of adorable children. The execution mixed a typical Christmas setting with sitcom visual language.

Client: OVS
Project: Christmas Jumper Day
Activity: TV Commercial
Creative Directors: Francesco Fallisi, Simona Angioni
Client Director: Chiara Soloni
Account Director: Simona Chiarello Ciardo
Production Company: The Bigmama
Executive Producer: Lorenzo Borsetti
Producer: Giada Sidoti
Director: William9
Editor: Giuseppe Capuano
Colorist: Daniele Pallucca
Post Production: Sedici9
Sound Design: Disc to Disc
Video Backstage: PROJ3CT Studio