Frida Giannini made a pre-Christmas comeback to fashion for a charitable cause. The designer teamed up with OVS and the charity Save the Children, designing a capsule collection of Christmas jumpers for men, women and children, which was retailed in December 2018. We created an integrated campaign where Frida was the main character of a modern fairy tale, surrounded by a group of adorable children. The execution mixed a typical Christmas setting with sitcom visual language.
Credits
Client:
OVS
Project:
Christmas Jumper Day
Activity:
TV Commercial
Creative Directors:
Francesco Fallisi, Simona Angioni
Client Director:
Chiara Soloni
Account Director:
Simona Chiarello Ciardo
Production Company:
The Bigmama
Executive Producer:
Lorenzo Borsetti
Producer:
Giada Sidoti
Director:
William9
Editor:
Giuseppe Capuano
Colorist:
Daniele Pallucca
Post Production:
Sedici9
Sound Design:
Disc to Disc
Video Backstage:
PROJ3CT Studio
