Smartika is a company that operates in the sector of peer-to-peer lending. In order to describe the world of Smartika and the loan mechanism, we created a two minute film. Using a warm voice and a succession of images in motion graphics, we communicated the brand values in a clear, simple and emotional way. The spot was broadcast through a digital campaign (Facebook and Display).

Client: Smartika
Project: Smartika. How it works.
Activity: Web Commercial
Client Director: Chiara Soloni
Creative Directors: Francesco Fallisi, Chiara Ferini
Illustrator: Francesco Fallisi
Animation & Motion Graphic: Luca Fornaciari
Sound Production: Disc to Disc